Recently, I was asked to explain my coaching process, which led me to consider what "process" means in coaching. According to the Cambridge dictionary, a process is "a series of actions that you take in order to achieve a result." Alternatively, it can be defined as "a series of changes that happen naturally." From my perspective, coaching encompasses both definitions. The coach facilitates an exploratory conversation towards desired objectives with the client, leading to insights and a commitment to take specific actions, such as experimenting with doing something in a different way. However, there are also natural changes that occur as the individual becomes more self-aware, open to change, and begins to question their long-held assumptions and reflect on how their thinking and behaviours may be part of the barrier to the changes they seek.
The arc of a coaching series
My coaching series typically occur over a 6 to12 month period, with sessions of 1 to 2 hours in length on an approximately monthly basis. This schedule provides the opportunity to build sustainable change and derive maximum value from coaching. Initially, sessions may be more frequent, and as the series advances, the intervals between sessions gradually lengthen. However, some clients prefer to meet on a set date and time each month.
Coaching goals
As the series starts, we will discuss and agree the aims that the individual has for the coaching. What would they like to be different at the end of the series? These are documented and regularly revisited throughout the series. These goals can, and often do, change during the engagement.
A typical coaching session
Each session will be different, but individuals working with me will generally experience the following:
The session typically begins with a review of reflections since the last meeting and a discussion about the actions that were mutually agreed upon. We will then discuss the objectives for this coaching conversation. These can vary, often aligning with the overarching goals of the coaching series, but sometimes a new relevant topic arises that the client wants to explore.
Topics are brought by the client and they choose the direction of travel. I clarify topics via open questions and summarising. I strongly believe that individuals have the answers within themselves and can find the best solutions. I therefore rarely offer advice, but continue to ask questions to stimulate the client's best thinking.
Multi-layered thinking
The coaching conversation can delve quite deeply and sometimes feel at a tangent. At the early stages of a coaching series, especially if the individual is new to coaching, it can feel a bit confusing as many different things can arise. Unanticipated emotions may also surface. I guide the process to assist the client in connecting the different threads to gain insights. As the series advances, themes come to light and clarity increases. I may challenge the client's thinking and encourage them to reframe or consider things from a fresh perspective, leading to change.
Ingredients of effective coaching
The session concludes with the client reflecting on the issues, ideas and insights that has arisen and to committing to intentions following the session. Much of the magic of coaching happens as the client hears themselves describe an issue as well as the thinking and experimentation between sessions. Change takes time and is often very difficult. A strong catalyst is having effective support and challenge and a trusted accountability partner to encourage the client to develop and try out their own solutions.
Conclusion
Is coaching "a series of actions that you take in order to achieve a result" or "a series of changes that happen naturally?" It encompasses both - a guided dialogue yielding insights that result from a deliberate focus on specific objectives. And, the skills acquired during coaching can be utilised for other aspects of life that come into focus with this increased self-awareness.
References
Cambridge (2025). Cambridge Dictionary [Online]. Available from: https://dictionary.cambridge.org/dictionary/english/process [Accessed 1 January 2025].